Websites, Search & CRMs
Why It's Important
A strong digital marketing strategy turns your website into a 24/7 sales agent—attracting visitors, nurturing leads, and converting them into paying customers. Unlike traditional marketing, inbound marketing focuses on pulling interested customers in with valuable content, SEO, and automation, rather than chasing them with ads.
For local businesses, this means being found online when potential customers are actively searching for your services. Whether it’s through your website, search engines, or custom content, digital marketing helps generate consistent leads without relying solely on foot traffic or word-of-mouth.
How It Grows Your Business
Website & Online Profiles
Improving your website's SEO and optimizing your online profiles make it easier for customers to find and trust your business across all devices. Google and Apple being top priorities.
Lead Forms & Landing Pages
Effective landing pages and lead forms convert website visitors into paying customers. With the right messaging and visuals, they drive real business growth.
CRM Setup & Optimization
A well-set-up CRM helps you stay organized, capture customer contact info, and nurture them with smart automations that turn interest into sales and repeat business.
Blog Content & SEO
Helpful, SEO-friendly blog content builds trust and improves your visibility in search engines, bringing in more visitors and growing your business long-term.
1/4
Website & Online Profiles
Improving your website's SEO and optimizing your online profiles make it easier for customers to find and trust your business across all devices. Google and Apple being top priorities.
2/4
Lead Forms & Landing Pages
Effective landing pages and lead forms convert website visitors into paying customers. With the right messaging and visuals, they drive real business growth.
3/4
CRM Setup & Optimization
A well-set-up CRM helps you stay organized, capture customer contact info, and nurture them with smart automations that turn interest into sales and repeat business.
4/4
Blog Content & SEO
Helpful, SEO-friendly blog content builds trust and improves your visibility in search engines, bringing in more visitors and growing your business long-term.
Websites, Search & CRMs
FAQ
My business already has a Facebook page - do I really need a website?
Yes. Your website is your online home base. Social media and third-party booking apps can help you get attention, but your site builds credibility, shows up on Google, and turns visitors into customers.
What’s “local SEO” and why should I care?
It’s how people nearby find you on Google. When someone searches “best pizza near me” or “plumber near me,” local SEO helps make sure it’s your name that pops up.
How does a CRM help my business?
A CRM (Customer Relationship Manager) helps you keep track of customers, messages, and leads in one place. It saves time and makes it easier to follow up - especially for repeat business.
Websites, Search & CRMs
Quick Tips for Local Business Owners
Add lead capture forms on your website to collect email addresses for follow-ups
Offer a free resources like a guide or checklist to collect leads and email addresses
Use a basic CRM system (or email list) to track interactions and follow up with potential customers
Regularly update your Google My Business and Apple Business Connect listings to stay visible in local searches
Start creating content that is valuable to your target audience to attract organic search traffic
Let’s put your website to work by attracting customers and driving leads.
My professional services can help:
A lead capture system that turns website visitors into paying customers
CRM implementation to track and manage potential leads efficiently
Automated email sequences that nurture leads and drive sales on autopilot
Professionally written, SEO-optimized blog content to drive organic traffic
Data-driven insights to continuously improve marketing performance
