Sending Better Marketing Emails

Why Marketing Emails Matter for Local Businesses

If you run a local business, staying connected with your customers is essential for growth and sales. Email marketing offers a cost-effective way to:

• Keep in touch with customers

• Promote special offers

• Build customer loyalty

Email marketing provides a direct line of communication to your customers and with the right strategy, email marketing helps keep your business top-of-mind without requiring a large budget.

5 Easy to Implement Tips for Better Marketing Emails

You don’t need to be a marketing expert to start sending engaging emails for your business. Here are five simple tips you can implement today:

1. Use Low-Cost Email Marketing Tools

You don’t need an expensive platform to start email marketing. Here are some affordable and user-friendly options:

• Mailchimp – Free for up to 500 subscribers, with easy-to-use templates.

• Sender – Free plan available and great for small businesses.

• Square Marketing – If you use Square for payments, it offers built-in email marketing tools to engage customers seamlessly. (Other payment platforms may offer similar tools.)

A well-used email marketing tool can make your efforts more efficient and impactful. For example, setting up personalized automated emails to welcome new subscribers enhances their experience and strengthens brand engagement.

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2. Never Stop Building Your Email List

Collecting customer emails should be an ongoing process. Offer signup opportunities at checkout, on your website, and through social media. Consider providing a promotional discount for new subscribers to grow your list faster. Avoid purchasing email lists—they can harm your reputation and lead to poor results.

3. Use Compelling Subject Lines

Your subject line is the first thing people see—make it short, clear, and enticing. If promoting a new special or product, highlight the key info upfront.

Instead of - "Announcing our New Flavor RazzleSazzle - 25% Off This Week"

Try - "25% Off New RazzleSazzle Flavor!"

This approach encourages more email opens.

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4. Provide Real Value

People receive tons of emails daily, so keep yours concise and impactful:

• Use clear messaging and easy-to-read formatting.

• Include a strong call to action, such as "Claim Your Discount" or "Book Your Appointment."

• Avoid excessive emails—focus on quality over quantity to maintain high open and click-through rates.

5. Personalize for You & Your Customers

The right branding, imagery, and design can improve email performance. Every email is an interaction with your customer—make sure it reinforces your brand.

Use email marketing tools to collect customer information and personalize messages. Automating emails for birthdays, anniversaries, and special occasions can strengthen customer relationships and increase engagement.

How a Professional Can Help

While these tips can help you get started, running an effective email marketing campaign takes time and strategy. A marketing professional can:

• Optimize your email list for better engagement.

• Design eye-catching emails that align with your brand.

• Automate email campaigns to save you time.

• Analyze performance data to improve results.

By outsourcing your email marketing, you can focus on what you do best—running your business—while ensuring your customers stay engaged and your sales continue to grow.

If you’re ready to improve your email marketing, start with one of these simple tips today. Need professional support? Contact us to create an email strategy that keeps your local business thriving!